Popularity is a social phenomenon that dictates who or what is best liked, sometimes referred to as in vogue. Through peer influence, target objects can quickly skyrocket in how pervasive they are in society. The more pervasive something is, the more people have access to it. Since popularity is judged in a social context, the more people who support or know something or someone, the more popular it will then be judged. Interpersonally, people can alter their appearance to change how others perceive them, causing popularity to increase or decrease in the form of individual likability or group consensus.