Kabbage, Inc. is an online financing technology and data company based in Atlanta, Georgia that lends money to small businesses and consumers. The company simplified the lengthy, manual loan application process to one that is 100% online and automated. Businesses and consumers can use their own data to submit an application online and receive an immediate answer. In 2009, Kabbage, Inc. was established in 2009 by current CEO Rob Frohwein, Chairman Marc Gorlin, and COO Kathryn Petralia. They developed a financial services data and technology platform to provide funding to small businesses. Kabbage uses data from business checking accounts, accounting software, payment processors, UPS shipping data, and other online tools including large ecommerce sites like eBay, Amazon, Etsy, Shopify, and the Yahoo! Store to reach small businesses looking for loans. Kabbage has tens of thousands of customers, 80 percent of which are repeat users. An advance from Kabbage ranges between $500 and $100,000 based on a number of data factors, including business volume, time in business, transaction volume, social media activity, and the seller’s credit score. Kabbage developed Social Klimbing as a way to generate a Kabbage Skore for its customers, which is utilized like a social media credit score. Kabbage’s customers typically utilize advances for inventory purchases, upgrading systems, and marketing. In April 2012, Kabbage, Inc. opened its San Francisco office and named former RingCentral and Travelocity CMO Victoria Treyger as its Chief Marketing Officer. In February 2013, Kabbage, Inc. launched its funding platform in the United Kingdom. In September 2014, Kabbage, Inc. leveraged the same technology and data platform to launch Karrot personal loans. Karrot is the only fully automated personal loan product that can verify 100% of a person’s income. Karrot also provides an immediate answer and access to funds as soon as the next day.