Affirm is a financial technology company. Max Levchin currently serves as the CEO and co-founder. Created in 2012 by Levchin, Palantir Technologies co-founder Nathan Gettings, and Jeff Kaditz of First Data, Affirm is based in San Francisco. Before being founded, Levchin raised $45 million from venture capital firms such as Khosla Ventures, Lightspeed Venture Partners and Nyca Partners. According to The Wall Street Journal, “Rather than rely on FICO credit scores, Affirm calculates the risk of borrowers based on a range of personal data including information gleaned from social-media profiles as well as the cost of the items being purchased. It then determines what rate and structured payment makes sense to offer the customer. Affirm is one of several Web startups experimenting with more flexible loans.”